Privacy Policy

Effective date: December 13, 2025

This Privacy Policy explains how DeftX Inc. ("DeftX," "we," "us," or "our") collects, uses, and shares information when you visit an Alloy Oven website or landing page that links to this policy (the "Site"), or when you sign up for updates.

Alloy Oven is a brand owned and operated by DeftX Inc.

Information we collect

Information you provide

  • Email address when you join the launch list or request updates.
  • Anything else you submit through a form (for example, a name, message, location, or notes) only if you choose to provide it.

Information collected automatically

When you browse the Site, we and our service providers may collect:

  • Device and usage data (e.g., browser type, pages viewed, referring page, approximate location derived from IP, and timestamps).
  • Cookies and similar technologies (see "Cookies & analytics" below).

Cookies & analytics

We use the following tools to understand site usage and improve performance:

  • Google Analytics (GA / GA4): Helps us measure traffic and usage patterns. Google Analytics uses cookies (for example, the "_ga" cookie) and collects information about your device/browser and on-site activity. In GA4, Google states it does not log or store IP addresses.
  • Cloudflare: The Site is served through Cloudflare, which may process request data (like IP address, user-agent, and requested resources) to deliver the Site, provide security protections, and improve reliability.

Optional tools we may enable:

  • Hotjar: If enabled, Hotjar can help us understand user interactions (e.g., clicks, scrolling, navigation patterns) via cookies and similar technologies. We configure these tools to avoid collecting sensitive information and to focus on improving the Site experience.

How we use information

We use information to:

  • Send you launch updates, build-slot announcements, and product/performance updates if you opted in.
  • Operate, maintain, and improve the Site (including analytics and debugging).
  • Detect and prevent fraud, abuse, and security incidents.
  • Comply with legal obligations and enforce our policies.

How forms and email work (Formspree + Mailjet)

  • Formspree: Our signup forms may be handled by Formspree, which processes the form submission so it can be delivered to us.
  • Mailjet: We may use Mailjet to manage and send emails (like launch updates and announcements).

These providers may process information on our behalf to provide their services.

How we share information

We do not sell your personal information.

We may share information:

  • With service providers (like Cloudflare, Google Analytics, Formspree, Mailjet, and Hotjar if enabled) who help operate the Site and communications.
  • For legal and safety reasons if we believe disclosure is required by law or needed to protect rights, safety, and security.
  • In a business transfer (e.g., merger, acquisition, financing, or asset sale), where information may be transferred as part of the transaction.

Marketing emails and opting out

If you join the launch list, we'll email you updates. You can unsubscribe anytime using the link in any marketing email.

Data retention

We keep personal information only as long as needed for the purposes described above. If you unsubscribe from emails, we stop sending marketing messages and retain only what we reasonably need for recordkeeping, security, and compliance.

Security

We use reasonable safeguards designed to protect information. No method of transmission or storage is 100% secure.

Children

The Site is not intended for children under 13, and we do not knowingly collect personal information from children.

Your rights and choices

Depending on where you live, you may have rights to request access, correction, or deletion of your personal information, or to object to certain processing. To make a request, reply to any Alloy Oven email you've received (that's the fastest way for us to verify the request relates to the signup).

International visitors

If you access the Site from outside the United States, your information may be processed in the United States or other locations where our service providers operate.

Changes to this policy

We may update this Privacy Policy from time to time. The "Effective date" above indicates when it was last updated. If changes are material, we'll post the updated policy on the Site.

Contact

DeftX Inc. (Alloy Oven brand)
To contact us about privacy, reply to any Alloy Oven email you've received.

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